Focal area: Marketing

16 February: dinner meeting for IFFI members and invitees
17 February: workshop social media

Social media: multiple customer contacts
Social media like LinkedIn, Facebook and youtube have become generally accepted media tools for our customers (f.e. Mac Donalds, Heineken, Unilever) to interact with consumers. Companies like Bavaria, Sara Lee and Kraft use 'the wisdom of the crowd' for open innovation purposes. How can we, operating in a business-to-business environment, benefit from social media to communicate and innovate with our customers and suppliers?

Key note speaker dinner meeting: Mischa Coster, Consultant Grey Matters

Workshop presenter: Denise van Keulen/Social Media Consultant Tribal Internet Marketing

Invitation incl. programme 

Presentatie Mischa Coster

Presentatie Denise van Keulen